Pam DeGemmis - Coldwell Banker Residential Brokerage


If you've decided to put your home on the market, one important thing to keep in mind is that perception is everything -- or close to it, anyway!

The impression you make on prospective buyers can either help seal the deal or break it, depending on whether that impression is positive or negative.

The visual aspects of your home often have the strongest impact on what prospects think of your house, but three other senses can also influence buyer decisions.

The sense of smell: Without getting too specific, there are a variety of unpleasant odors that can quickly sour a prospect on the possibility of making an offer on your home. In many cases, there's justification for a sudden loss of interest. A musty smelling basement, crawlspace, or attic, for example, implies problems with water seepage, plumbing leaks, or mold. That musty odor is unpleasant and gives buyers the (accurate) impression that there are air quality issues in the house.

Pet odors can be another major turnoff, especially if the people touring your home have allergies or sensitivity to certain odors. Strong or artificial odors of any kind, including room deodorizers, overuse of commercial cleaning solutions, and scented garbage bags can also be objectionable and suggest that you're trying to cover up odors.

On the other hand, you've probably heard stories about home sellers and agents who create pleasing fragrances by brewing a fresh pot of coffee, baking a loaf of aromatic bread, or preparing a fresh batch of blueberry muffins or chocolate chip cookies shortly before a house tour is scheduled. While it may be impractical to do that every time, it is a strategy worth experimenting with! The simple act of infusing your kitchen with enticing aromas can help make your home more attractive, inviting, and appealing. Fresh flowers are another nice touch that can enhance the ambiance of your home.

The sense of touch: Probably the main thing you would want to avoid in this category would be allowing countertops or floors to feel sticky, gritty, or wet to the touch! Many people will take notice of how clean (or unclean) your house looks, smells, and feels, and they will undoubtedly deduct "points" if countertops, bathroom fixtures, and floors aren't immaculate. Perfection is not necessary, but the appearance of cleanliness is! As mentioned earlier: Perception is everything!

The sense of hearing: Some noises you can fix; others are beyond your control. Squeaky hinges and dripping faucets are a relatively easy fix, while street noises, barking dogs, and loud neighbors are much more difficult -- if not impossible -- to regulate!

The bottom line, of course, is to control what you can, put your best foot forward, and hope for the best when it comes to noises in the neighborhood!


After you accept a homebuyer's offer on your residence, he or she likely will complete a home inspection. Then, the homebuyer may choose to move forward with the home purchase, rescind or modify his or her offer or ask the home seller to complete home improvements.

Ultimately, a home seller is likely to have many questions following a home inspection, including:

1. What did the homebuyer discover during the home inspection?

As a home seller, it is important to do everything possible to enhance your residence before you add it to the real estate market. By doing so, you can boost your chances of generating substantial interest in your house. Plus, when a homebuyer performs a home inspection, he or she is unlikely to find any problems that may slow down the home selling process.

An informed home seller may conduct a home appraisal prior to listing his or her house on the real estate market. This appraisal enables a home seller to identify potential trouble areas within a residence and explore ways to address such problems.

If you failed to perform a home appraisal, there is no need to worry. For home sellers, it is important to see a home inspection as a learning opportunity. And if a homebuyer identifies problems with your residence during a home inspection, you should try to work with him or her to resolve these issues.

2. Should I stand my ground after a home inspection?

Be realistic after a home inspection, and you'll be able to make the best decision about how to proceed.

For example, a home seller who goes above and beyond the call of duty may address major home problems prior to listing his or her house on the real estate market. This home seller will dedicate the necessary time and resources to correct home problems and ensure a homebuyer is able to purchase a top-notch residence.

But what happens if a homebuyer identifies problems during a home inspection, despite the fact that a home seller already tried to correct various home issues?

A home seller should consider the homebuyer's inspection report findings closely. If minor home repairs are needed, he or she may be able to fix these problems to move forward with a home sale. Or, if a homebuyer is making exorbitant demands, a home seller may feel comfortable allowing the homebuyer to walk away from a home sale.

3. How should I proceed after a home inspection?

A home inspection can be stressful for both a home seller and a homebuyer. After the home inspection is completed, both parties will be better equipped than ever before to make informed decisions.

If a homebuyer encounters many problems with a residence, he or she will let the home seller know about these issues. Then, a home seller can complete assorted home repairs, offer a discounted price on a home or refuse to perform the requested home maintenance.

Working with a real estate agent is ideal for a home seller, particularly when it comes to home inspections. A real estate agent will negotiate with a homebuyer on your behalf and ensure you streamline the home selling process.


The home selling journey offers no guarantees, and as such, there is no assurance that you'll be able to enjoy a fast, profitable home selling experience. Lucky for you, we're here to offer insights into the home seller's perspective and ensure you can reap the benefits of a successful home selling journey.

Now, let's take a look at three tips to help you become a smart home seller.

1. Analyze Your House's Strengths and Weaknesses

Although you've allocated significant time and resources to keep your house looking great over the years, your home soon may be just one of many houses that is available to property buyers. But if you analyze your residence's strengths and weaknesses, you may be able to identify opportunities to improve your house and differentiate it from others in a competitive real estate market.

Oftentimes, it helps to conduct a house inspection before you list a residence. This inspection will enable you to receive a comprehensive analysis of your house from a property expert. Then, you can use an inspection report to prioritize home improvement projects and upgrade your house accordingly.

2. Set an Aggressive Initial Asking Price

What you initially paid for your house is unlikely to match your home's present value. However, if you analyze the real estate market, you may be better equipped than ever before to establish an aggressive initial asking price for your residence.

Take a look at the prices of available houses in your city or town that are comparable to your own residence. By doing so, you can narrow the price range for homes in your region.

Furthermore, a home appraisal may prove to be exceedingly valuable. An appraisal enables you to receive a property valuation based on your house's condition, age and the current state of the real estate sector. With this appraisal in hand, you can set an asking price for your house that will hit the mark with many potential buyers.

3. Collaborate with a Real Estate Agent

Even a home seller who is persistent and intelligent may require additional help to achieve the optimal results. Fortunately, real estate agents are available who can make it simple for a home seller to maximize his or her home sale earnings.

A real estate agent is a housing market expert who is unafraid to be honest with a home seller. This housing market professional will offer unbiased feedback about a residence's condition and provide recommendations to help a home seller improve his or her property. Plus, a real estate agent is happy to respond to a home seller's concerns and questions. This means a home seller can receive extensive housing market insights from his or her real estate agent and make informed decisions throughout the home selling journey.

When it comes to selling a home, there is no need to leave anything to chance. Take advantage of the aforementioned tips, and anyone can enter the real estate market as a smart home seller.


Selling a home may prove to be difficult, particularly for individuals who strive to maximize their day-to-day productivity. In many instances, the time and costs associated with listing a home, promoting it to potential buyers and performing other home selling tasks can add up quickly. But if you know how to act as a productive home seller, you should have no trouble maximizing the time and resources at your disposal.

What does it take to become a productive home seller? Here are three tips to help you maximize your productivity throughout the home selling process.

1. Remove Clutter

Clutter will only slow you down during the home selling cycle. As such, you'll want to do everything you can to minimize clutter prior to listing your residence.

Artwork, photographs and other personal mementos in your home should be placed in storage until you sell your residence. That way, you can free up space in your house, as well as make it easy for homebuyers to envision what life might be like if they acquire your residence.

Also, if you have items that you no longer need, don't hesitate to sell or donate these items. And if you own items that are broken or damaged, you should dispose of these items altogether.

2. Understand the Home Selling Process

When it comes to the home selling process, it pays to be diligent. If you understand what to expect before you list your house, you'll be better prepared than ever before to handle any home selling challenges that might come your way.

Furthermore, think about the buyer's perspective during the home selling cycle – you'll be glad you did. A homebuyer wants to find a home that delivers exceptional value. As a home seller, you'll want to do whatever you can to show a buyer that your house is the ideal choice.

For home sellers, it pays to consider what you'll need to do to promote your house to the right groups of potential buyers. If you plan ahead and learn about the home selling process, you can make informed choices that may help you get the best price for your residence.

3. Collaborate with a Real Estate Agent

A real estate agent is committed to client satisfaction, and as a result, will go above and beyond the call of duty to help you maximize your productivity. This housing market professional will offer expert recommendations throughout the home selling journey to make it simple to achieve your desired results. Plus, he or she will set up home showings, keep you up to date about offers on your house and much more.

It helps to hire a real estate agent who understands the ins and outs of the housing market in your area. With this real estate agent at your side, you can quickly and effortlessly navigate the home selling cycle.

Stay productive as you sell your house – use the aforementioned tips, and you can increase the likelihood of a quick, seamless home selling experience.


Looking to sell your home? If so, it often pays to learn about the real estate market.

A knowledgeable home seller understands how to operate in any housing market conditions. As such, this individual can plan a successful home selling journey from day one until the final closing date.

Ultimately, there are many best practices for selling a house, and these include:

1. Clean Your House Both Inside and Out

A homebuyer's first impression of your house likely will impact his or her decision to submit an offer on it. Thus, if your home has a pristine exterior and interior, you can increase the likelihood of generating plenty of interest in your residence.

To boost your house's curb appeal, you should mow the front lawn, trim the hedges and perform myriad home exterior maintenance. Also, if there is chipped or cracked siding or other home exterior issues, you should complete assorted home exterior repairs as soon as possible.

When it comes to your home's interior, you should allocate significant time and resources to clean and declutter. Mop the floors, wipe down countertops and clean each room of your house. In addition, remove excess items from your home to show off the full size of your living space.

2. Conduct a Home Appraisal

What your home is worth today is unlikely to match what you initially paid for your house. Fortunately, a home appraisal can provide you with a good idea of the current value of your house based on its age, condition and other factors.

During a home appraisal, a property appraiser will evaluate your residence. Then, the appraiser will provide a property valuation.

With a property valuation in hand, you'll be able to establish a competitive price for your residence. And as a result, you can boost your chances of a quick home sale.

3. Collaborate with a Real Estate Agent

Selling a home may seem like a long, arduous process. However, if you collaborate with a real estate agent, you can take the guesswork out of selling a residence.

A real estate agent will learn about your home selling goals and help you plan accordingly. Therefore, if you need to sell your house quickly, a real estate agent is happy to assist you. Or, if you prefer to take a wait-and-see approach to the housing market, a real estate agent can help you do just that.

Furthermore, a real estate agent is a home selling expert who can provide recommendations and suggestions. If you have questions about how to upgrade your house's exterior, a real estate agent can put you in touch with local landscapers and contractors. Comparatively, if you're unsure about how to price your house, a real estate agent can provide you with housing market data to help you make an informed decision.

When it comes to selling a house, working with a real estate agent is ideal. Reach out to a local real estate agent today, and you can seamlessly navigate the home selling journey.